Training:
Seminars
Pepper Stark's seminar programme provides opportunities to discuss industry issues with peers and brainstorm with specialist consultants with wide industry experience. Below are details and dates for Pepper Stark's forthcoming seminar programme.
Seminars are conducted by Pepper Stark's training specialists and industry consultants. For certain seminars, Pepper Stark will invite external speakers who are experts in the specific subject matter of the seminar.
| The Benefits of International Distribution | ||
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TBA | 10am – 1pm | £200 + vat | London | Ref:
The objective of this seminar is to help specialist picture libraries that don’t currently market and sell outside the UK reach an international market via international distribution. The seminar will be run by Pepper Stark consultants, the industry experts in the field of setting up and managing global distribution channels for all kinds of digital content. You will be provided with the information you need to get a collection ready for international distribution from a technical and contractual point of view. You will also learn about the different international distribution opportunities available in today’s market along with their potential for generating sales revenues and building a brand.
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| Maximizing Revenue from your Distributors | ||
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TBA | 10am-1pm | £200+ vat | London
The objective of this seminar is to help content suppliers already selling internationally to strengthen their international distribution channel network and increase revenues. If you are looking to assess your existing distribution network, find out how well your channel partners are really performing for your content, find out where there are new distribution opportunities, who’s on the up then come along. The seminar will be run by Pepper Stark consultants, the industry’s experts in the field of setting up and managing global distribution channels for all kinds of digital content. You will be provided with the information you need to target new territories or distribution opportunities and find out how to maximize revenues and brand awareness with your existing partnerships.
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| Effective Telesales | ||
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TBA | 10am - 1pm | £200 + vat | London
If you are looking to develop new business, become more pro-active in calling clients and learn how best to structure outbound calling, then this seminar will be of value. This seminar is designed to ensure you maximize the effectiveness of each call through understanding the psychology of selling and applying the sales process through well structured sales calls and well handled objections.
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| Marketing Strategies for Specialist Libraries | ||
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Thursday, 12th Feb 09 | 10am - 1pm | £200 + vat | London
How do you get noticed on a small budget? When the competition is fierce and has a better known brand, how do you maximize your marketing spend on- and offline? What PR opportunities are there for free? What are the costs and value of Search Engine Optimisation? This seminar will discuss the most effective forms of marketing on a budget.
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| Presentation Skills | ||
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TBA | 10am - 1pm | £200 + vat | London
Do you want to focus more on visiting clients - either for generating new business or developing relationships and business from key accounts? This seminar will cover the importance of client visits, how to plan and maximize a metting, including how to effectively present an image library's portfolio, product and service benefits to different client types.
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| Microstock - Opportunity or Threat? | ||
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TBA | 10am - 1pm | £200 + vat | London
This will be the first Pepper Stark discussion forum for people within the stock photography industry to meet informally and discuss the state of the industry.
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| Making the most of your Website | ||
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TBA | 10am - 1pm | £200 + vat | London
More people are buying images but paying less. Are there ways of monetizing your website to make up this shortfall? What do picture buyers want from a library website? What should it include to attract users and buyers? What design and visual elements are important? What makes browsing easier? Industry experts in web development will give input from a design and technical point of view, including tips on search engine optimisation.
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| Sales Negotiation | ||
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TBA | 10am - 1pm | £200 + vat | London
All client contact is rarely without a degree of persuasion and negotiation - whether you are buying or selling. Have you come away from a negotiation feeling that you haven't got the best deal or terms? How can you improve on this for future negotiations? Do you understand the different types of negotiating styles you face? Does your negotiating always come down to price? Do you want to negotiate more on value? Such questions will be addressed in this seminar.
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