Seminars

Pepper Stark's seminar programme provides opportunities to discuss industry issues with peers and brainstorm with specialist consultants with wide industry experience. Below are details and dates for Pepper Stark's forthcoming seminar programme.

To request further details and to book your place, please contact liz.pepper@pepperstark.com or call + 44 (0) 20 7831 0745.

Unless otherwise state, all seminars take place at Pepper Stark's offices in Farringdon, London. Seminars are conducted by Pepper Stark's training specialists and industry consultants. For certain seminars, Pepper Stark will invite external speakers who are experts in the specific subject matter of the seminar.



Distribution vs Direct Sales Strategies - 10am-1pm, Thursday 17th July 08 - cost £120+vat

 What is the most effective sales strategy in today’s competitive image buying market? Should you continue to invest in your own web technology, direct sales operations, marketing strategy and brand development? Or should you sell via an international distribution network? What is the most cost effective strategy? Which would bring the greater revenue and would you be able to retain control of your brand and images?

 
International Distribution (part 1) - 10am-1pm, Friday 18th July 08 - cost £120+vat

Do you know what to look for in a distribution partner? Who should you be approaching and how do you get the best deal whilst keeping control of your images?

 
International Distribution (part 2) - 10am-1pm, Thursday 31st July 08 - cost £120+vat

How to effectively manage the distribution relationships and get the most out of your distributors.


Pepper Stark – Open House - 3pm-6pm, Thursday 7th Aug 08 - location + cost TBC

This is a regular discussion forum to meet informally with friends and colleagues to discuss the state of the industry. Each event will be themed around a pressing issue with guest speakers invited to share their expertise.

The first Open House session is entitled: Microstock. Opportunity or threat?

Effective Telesales - 10am-1pm, Thursday 11th Sept 08 - cost £120+vat

If you are looking to develop new business, become more pro-active in calling clients and learn how best to structure outbound calling, then this seminar will be of value. This seminar is designed to ensure you maximize the effectiveness of each call through understanding the psychology of selling and applying the sales process through well structured sales calls and well handled objections.

Presentation Skills - 10am-1pm, Thursday 18th Sept 08 - cost £120+vat

Do you want to focus more on visiting clients – either for generating new business or developing relationships and business from key accounts? This seminar will cover the importance of client visits, how to plan and maximize a meeting, including how to effectively present an image library’s portfolio, product and service benefits to different client types.


Sales Negotiation - 10am-1pm, Thursday 25th Sept 08 - cost £120+vat

All client contact is rarely without a degree of persuasion and negotiation – whether you are buying or selling. Have you come away from a negotiation feeling that you haven’t got the best deal or terms? How can you improve on this for future negotiations? Do you understand the different types of negotiating styles you face? Does your negotiating always come down to price? Do you want to negotiate more on value? Such questions will be addressed in this seminar.

Effective Team-Building - 10am-1pm, Friday 26th Sept 08 - cost £120+vat

This seminar will supply you with useful tips and strategies on how to effectively recruit, train, grow and manage a team for maximum efficiency and results.

Marketing Strategies for Specialist Libraries - 10am-1pm, Thursday 9th Oct 08 - cost £220+vat

How do you get noticed on a small budget? When the competition is fierce and has a better known brand, how do you maximize your marketing spend on- and offline? What PR opportunities are there for free? What are the costs and value of Search Engine Optimisation? This seminar will discuss the most effective forms of marketing on a budget.

Making the most of your Website - 10am-1pm, Thursday 16th Oct 08 - cost £220+vat
 
More people are buying images but paying less. Are there ways of monetizing your website to make up this shortfall? What do picture buyers want from a library website? What should it include to attract users and buyers? What design and visual elements are important? What makes browsing easier? Industry experts in web development will give input from a design and technical point of view, including tips on search engine optimization.

 

To request further details, dates and for a booking form, email liz.pepper@pepperstark.com or call 020 7831 0745.