Growth in mobile advertising

Growing trend for companies to invest advertising spend in mobile advertising.

In a BBC report on the Mobile Word Congress in Barcelona, the huge growth in mobile advertising throughout 2010 is discussed. Three digit growth rates were quoted in this sector. Here advertisers can target specific consumer segments in a targeted way so that advertising of a product is relevant to the consumer that receives it. This has seen response rates of 25-30%, something considerably higher than average e-marketing campaigns and so much more focused and noticeable to consumers than online advertising.

Mobile advertising is the way app developers are able to monetize their work. Of a $15 billion value of the app market, $2 billion comes from advertising within apps.

Full BBC article - Mobile ads: marketeers what your phone - www.bbc.co.uk/news/business-12507989